Within the ever-evolving field of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally acclaimed PR expert who assists companies build authority, dominate search rankings, and land placements across over 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success is anything but conventional. After earning a business Randy Rohde education from institutions including Michigan Ross, he began his career in retail operations — overseeing large-scale retail operations, supervising multi-unit teams, and eventually managing operations across two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, exited successfully, started another, then moved to Cleveland, Ohio, where he built operations spanning five states — and sold that one too. In the midst of all this that he became captivated by digital marketing.
What The News Guy Brings to the Table
Now, Rohde runs 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services designed to generate measurable outcomes for businesses.
His core offering is press release distribution, publishing content across high-authority publications like AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde offers expert guest posts on prestigious platforms, SEO and local SEO optimization, authority-boosting backlink services, and PPC management.
The AI Search Visibility Edge
One area where Rohde is particularly innovative is his expertise in AI search visibility. He views press releases as a form of AI prompt engineering — enabling businesses to influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This innovative strategy offers brands a distinct advantage in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches far beyond his agency's walls. He runs a pair of podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting small business stories and insights.
On the speaking circuit, Rohde has taken the stage at industry conferences both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on numerous podcasts such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to build authority, boost their search rankings, and stay ahead of the curve, Randy Rohde and The News Guy deliver the results that matter.